When Betty falls and hits her head at the Lodge Mansion, she gets the inspiration to pretend she thinks she's Veronica, hoping it will let her get a few dates with Archie.; Sick of Jughead's nasty comments about them because they're women, Betty and Veronica dress up as men to see if he'll react differently to them.; Veronica comes down with a virus and can't make the dance, so Betty volunteers to substitute and accompany Archie. When Veronica discovers Archie is allergic to her new $60 an ounce perfume, she gives it to Betty so Archie won't get too close.; Veronica forces Archie to ask Betty out on a pity date. Then the school moves the Fall Festival dance to that evening. Rather than go back on her word, Veronica tries to use Betty's naive suggestibility to convince her that she's too sick to keep the date.; When Veronica insults Betty over her cheap, coarse stockings, Jughead gets an idea to give Betty a measure of payback.; In order to break up a shopping trip that Veronica has commanded Archie to attend, Betty plants two man-hungry coeds at the store and tells them that Archie is available.; Betty and Veronica compete to impress a handsome professional cleaner getting the Lodge Mansion in shape for Veronica's party.; Moose has started painting landscapes in oil. He's also selling everything he paints, mainly by threatening the other students if they don't buy.; When Veronica detects traces of a different perfume on Archie, she surreptitiously enlists the help of Betty, Archie, Reggie and Jughead to help her track down what girl he's been cuddling up to.; Veronica buys a sweater for Archie. Unfortunately, it matches the sweater Betty just bought for herself and now everyone assumes Archie and Betty are going steady.; Mr. Lodge notices that Archie and Jughead don't seem to like him much. At Veronica's urging, he tries to be buddy-buddy with the two teens.; When Archie begins giving Veronica flowers for no reason, Betty hints to her that he's probably got another girl on the side. Then when Veronica blows up at him, Betty hints to Archie she did it because she's got another guy on the side.; Reggie takes Betty for a ride in his new sports car, despite her doubts that the car is safe.; Humorous definitions of common words, based on the lives of Betty and Veronica.; Reggie feeds Archie a sports scoop for the school paper.; Betty notices the society page in the school paper is dominated by Veronica. Jughead shows her why.