Coach Kleats finds out that Jughead is a fantastic baseball hitter when he's motivated by hamburgers, which works out great for the team until the refreshment stand runs out and only has veggie burgers left.; Mr. Lodge wants Veronica to cut the ribbon at the opening of his new ice cream store, but she's busy helping to build the world's largest sand castle, so he decides that he can get some publicity out of that instead.; Veronica digs up the boy's old swimming hole and puts in a modern pool, but no one likes it.; Veronica is jealous that all the pretty girls at the beach seem to know Archie.