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ISSUE SUMMARY

Publisher: EC
Title: MAD
Page Count: 52
Genre: Humor, Satire-parody
Era: Silver
Cover Price: 0.25 USD
Cover Date: October 1959
UPC:
ISBN:
Country: United States
What if a prison published a high-school yearbook type of publication? A look at the class of '59.; A wacky look at a baseball game played by television stars playing in character.; Parodies of ads for Old Crow; White Horse; Canadian Club; Seagrams 7 Crown; Four Roses; and Old Grand-Dad whiskeys. Shows subtle ways women are being introduced into ads, where that trend will go, and predicts that children will be next to be included.; Parody of Peter Gunn TV show, showing how the character would react if not his usual cool, suave self.; Analyzes how television show scripts have subtle product plugs and predicts that in the future we will see shows consisting of nothing but a recitation of brand names.; Everyday inspirations that may have occurred for famous songs, from advertisements, news articles, letters, etc.; Dave explores ideas for playgrounds that will make kids just as miserable as they will become as adults.; Traces the history of how small cars became long cars, and what automakers should do to satisfy the public's new demand for small cars.; A man mistakes another man for a pay phone, and another man retrieves the dime from the "phone" man's mouth.; It really is true that all teenagers think about is the opposite sex.; Parody of ad for Parliament cigarettes.; Stuff that MAD would put in a time capsule...to be left buried!; A chorus girl gets a chance to fill in for the star singer on a play's opening night...and she stinks.; Parody of Allstate Insurance commercial, featuring Ill-State Insurance.; The skinny guy at the beach does some instant exercise and has a surprise for the bully.; A nervous, shaky man gets a new vibrating chair.; Parody of General Motors Body By Fisher ads. Cars mentioned are Severolet, Pontiarc, Upsmobile, Buckit, and Cadiljac.